Treehouse Interactive Links Demand-Generation App To Salesforce.com
The software-as-a-service Marketing View demand-generation software is now linked to Salesforce's CRM on-demand software and is available on Salesforce's AppExchange. The integration allows users to pass sales leads generated by Marketing View to sales representatives using Salesforce.
The new bi-directional integration, which keeps sales and marketing databases in sync, will help sales and marketing teams develop targeted marketing campaigns and qualify sales leads, said TreeHouse CEO Erich Flynn.
With the new "remote forms" development feature, Marketing View users can create forms that can be posted on any Website, according to the company. Marketers generally prefer to use their own URL for landing pages rather than using a URL supplied by their demand-generation vendor. The remote forms functionality feeds data directly into Marketing View, making it easier for marketers to collect information from Websites.
The new release of Marketing View, which is available immediately, also offers a download manager capability that makes it easier for marketers to manage the hosting of downloadable content on a Website, including providing limited "gate" access to content, and understand which downloadable resources on a Website generate the most sales leads.