EMC To Acquire Greenplum In Data Warehousing, Cloud Play

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EMC plans to acquire data warehouse technology provider Greenplum and use its technology to form a new data computing product division, a move that could find EMC competing with offerings from its other technology partners.

EMC on Tuesday said it has signed a definitive agreement to acquire San Mateo, Calif.-based Greenplum in an all-cash transaction for an undisclosed sum.

Greenplum is the developer of what it calls "Enterprise Data Cloud" solutions for large-scale data warehousing and analytics. Those solutions, based on a massively parallel processing system, support the data warehousing and large scale analytic processing requirements of companies managing terabytes or petabytes of data.

Greenplum counts among its customers such companies NASDAQ OMX, NYSE Euronext, Reliance Communications, Skype, and Fox Interactive Media/MySpace.

Once the acquisition closes, as is expected sometime during the third quarter of this year, Greenplum will form the foundation of a new data computing product division within EMC's Information Infrastructure business.

For EMC, the acquisition of Greenplum represents an opportunity to expand its cloud business.

Greenplum on its Website said that a "cloud" of databases will be the foundation of the next generation of database technology as enterprises grow to thousands of users and thousands of different use cases.

Under the company's Enterprise Data Cloud initiative, Greenplum expects customers will look to virtualize the analytic infrastructure of a database over a pool of resources in order to provide a self-service way for users to develop and deploy their own database instances without affecting other users.

Pat Gelsinger, president and COO for EMC Information Infrastructure Products, said in a statement that Greenplum’s massively-parallel, scale-out architecture, along with its self-service consumption model, has made it a leader in the data warehouse industry's shift toward ‘big data’ analytics.

"Greenplum’s market-leading technology combined with EMC’s virtualized Private Cloud infrastructure provides customers, today, with a best-of-breed solution for tomorrow’s ‘big-data’ challenges,” Gelsinger said.


Next: New Acquisition, New Market, New Competition For EMC

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