Oracle's Hurd Makes Surprise Appearance At NetSuite Conference

In a sign of the increasing ties between NetSuite and Oracle, Oracle president Mark Hurd made an appearance at NetSuite's SuiteWorld conference in San Francisco Tuesday, making a pitch for Oracle's Exadata database machine which NetSuite will use to run its large-scale cloud applications.

"When you're a customer of NetSuite, you're also a customer of Oracle," Hurd said in a brief appearance at the conference. "And that's very important to us."

Oracle CEO Larry Ellison is the majority shareholder of NetSuite and NetSuite CEO Zach Nelson is a former Oracle marketing executive. But until now there have been no formal relationships between the two companies.

Tuesday NetSuite unveiled NetSuite Unlimited, a package of applications and services for large corporations, and announced plans to use Oracle Exadata Database Machines to power the new offering. Exadata is Oracle's high-end system for managing huge volumes of transactions and data.

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Although Oracle and NetSuite seemingly compete in the ERP and CRM application markets, the two don't overlap as might appear at first glance given NetSuite's cloud-only application approach that has largely attracted SMB customers and Oracle's emphasis on selling on-premise applications for big companies. The two also list Microsoft, and SAP as their chief software competitors.