Oracle Acquires Endeca In Big Data Market Offensive

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Sri Ayyeppen, vice president and CTO of Keste, said the Endeca acquisition will provide Keste customers with "best in class business intelligence that you don't have to be a rocket scientist" to incorporate into business solutions. He sees the Endeca product set being combined with Oracle's ATG e-commerce solutions to deliver an unsurpassed level of business intelligence "sophistication and superiority."

Oracle, for its part, said the combination of Oracle ATG Commerce and Endeca's InFront product will "enhance cross-channel commerce, merchandising, and online customer experiences."

What's more, Oracle said in a prepared statement that the combination will "provide best-in-class technology to manage structured and unstructured data together; business intelligence tools to analyze structured and unstructured data together; and a broad suite of packaged applications which extends the value of unstructured data into ERP, Supply Chain, CRM, EPM, Web Commerce, and specialized applications."

Oracle also hinted that it will add the Endeca functionality into its highly specialized systems including the Oracle Exadata Database Machine and Exalytics Business Intelligence Machine. Oracle specifically said that the Endeca technology will allow more "comprehensive unstructured data management into Oracle's engineered systems."

Oracle said the deal is expected to close before the end of 2011 with both companies continuing to operate independently until the deal is finalized.


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