Oracle Acquires Endeca In Big Data Market Offensive

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Oracle Tuesday took the steam out of competitor's claims that the database giant leaves a lot to be desired when it comes to managing and analyzing unstructured big data by acquiring Endeca Technologies Inc.

The privately held, Cambridge, Mass.-headquartered Endeca makes software targeted squarely at unstructured data management, web commerce and business intelligence. All three areas are critical if Oracle is going to play a bigger role in helping enterprises get their hands around the explosion of unstructured data on the internet, particularly with the rise of ecommerce, social networking and video content. Terms of the deal were not disclosed. Oracle declined to provide further comment beyond a prepared statement.

The acquisition provides an effective counterpunch, partners said, to both rival Hewlett-Packard's high-priced acquisition of Autonomy and EMC's big data offensive.

"Oracle is the king of relational database technology and was probably a little bit behind the curve in unstructured data," said Howard Moore, the president and CEO of Keste, one of Oracle's top platinum partners, headquartered in Plano Texas. "Now they are getting right out in front of it. Big unstructured data has overwhelmed everybody and now it is a big problem for companies of all sizes."

Moore said he sees the deal as a classic move by Oracle to acquire more innovative technology at a better price tag than rival HP did with its $10.3 billion of Autonomy, which makes a wide range of cloud based data management services, including web content management software.

"HP jumped out and paid a premium for Autonomy," Moore said. "This looks to me like one of those technology gems that Oracle finds to force their way into a market."

Look for Oracle to make more deals around unstructured data and business intelligence, said Moore.

Next: The Oracle Endeca Acquisition Provides Best In Class Business Intelligence

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