HP Targets Apple IT Consumerization With Windows 8 Blitz

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To that end, HP has taken its consumer and commercial product teams and merged them together as a result of combining the printer and personal systems group into a new Printer Personal Systems division, said HP's Smith. “This PPS integration is huge,” he said describing the benefits of the combined group.

HP’s PPS is planning a 12 city U.S. road show starting Oct. 16 that will bring together key partners and customers to experience firsthand HP’s Windows 8 products. HP is also planning four road shows for Canada, two in Mexico and two in Brazil.

“We are going to go kick in the market on this one,” said Smith of the HP Windows 8 offensive. “We are going big. A lot of money on this one.”

Smith said he sees Windows 8 “reinvigorating” HP and its partners. “I think you are going to see an explosive adoption rate of Windows 8,” he said. “On top of that you are going to see an explosion in the number of devices that are out there. People that have a notebook will now have a tablet and a notebook and a phone, what you call four screens. You are going to see more devices and a shift back to Microsoft.”

Smith also predicted that the new wave of Windows 8 consumerization of IT devices will drive a faster adoption of Windows 8 in businesses.

“All of these devices are going to be out there, and people are going to bring them to the office and tell the IT people to hook them up,” he said. “IT is going to have those [new Windows] devices in their environment sooner than they ever have before because of the consumerization of IT. People bringing in Windows 8 [devices] are going to force an earlier and faster adoption of Windows 8. I think it is going to be huge.”


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