NetEnrich Bolsters SMB Portfolio With Revamped Platform, Services

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NetEnrich is furthering its SMB focus with a refreshed partner platform and services offering improved monitoring and management capabilities to enable its partners in the SMB space, the company said Tuesday.

"SMB has been a large portion of our business," said Justin Crotty, vice president of the San Jose, Calif.-based IT infrastructure monitoring and management services provider. "We want partners to be self sufficient in selling services and understanding easily its simple deliverance. It's not a shipped strategy; it's trying to address doing business in a more logical pricing method by giving partners [the ability] to price and quote."

NetEnrich, based on partner feedback, added three different levels of services engagement including SMB Manage, SMB Aid and SMB SmartEscalate, said Crotty. With the services, NetEnrich will handle the triaging, validation, picketing and infrastructure-generated alerts. It is available now through Santa Ana, Calif.-distributor Ingram Micro and NetEnrich, said Crotty.


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"A lot of VARs and MSPs are really struggling with the alerts coming into the infrastructure, regarding what toolset they use," said Crotty. "Having to manage, clean and validate those alerts and ultimately understand what to pay attention to and what not to is time consuming."

NetEnrich has also expanded the technology it offers for SMB solution providers including network infrastructure, storage infrastructure, and tool simplification as well as added flexibility on a recurring revenue basis, said Crotty.

"Our value proposition to a partner solves a couple of big issues," said Crotty. "We can support technologies, offer flexible service engagements and give VARs the ability in scale, efficiency and capability to support the wide range of technologies of enterprise cloud services that are cost effective and drive revenue for the business."

Another important change is the pay-as-you-grow pricing model in which the group of remote infrastructure and desktop managed services is packaged under one flat fee, said Crotty.

"Another feedback was pricing; partners said we were competitively priced but asked us to consider less on these SKUs and more on these SKUs to win competitive deals they are in," said Crotty. "We made an aggressive, competitive, cost-effective deal so they can do a better job in gaining revenue and realizing margin."

NEXT: Pricing Benefits Solution Provider Partner

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