ADC Specialist Kemp Technologies Launches First Partner Program

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Currently, Kemp is looking for new partners that address the public sector, financial services and education vertical and are Oracle and Microsoft application-focused, said Frazer.

"With the application world, it's where we see more demand," said Frazer. "For this level, we're looking for a higher-level competency in the Microsoft world and a commitment to [consultancy] and adding value-added services around our software."

For 2014, Frazer said VARs should look at the prospects around applications.

"The big message here is that there has been a growth of apps, with 7,000 new apps developed from APIs. Six months from now you won't know what apps you need in running your business; it will be come more application-centric," said Frazer. "It's a huge opportunity for the VAR channel with the growth to scale, raise and optimize on demand as easily as you do your CRM, and that's the big opportunity."


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