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Salesforce To Acquire Business Analytics Leader Tableau In Blockbuster $15.7 Billion Deal

Companies say the combination of the vendors' CRM and business analytics portfolios will make Salesforce a digital transformation powerhouse.

Salesforce.com is taking a major step to increase its business analytics portfolio with a deal to acquire Tableau Software, one of the leading developers of business intelligence and data visualization software, for a whopping $15.7 billion.

The two companies announced the deal Monday morning under which Salesforce will acquire publicly held Tableau in an all-stock transaction. Salesforce will exchange 1.103 shares of its common stock, valued at $15.7 billion, for each share of Tableau's Class A and Class B common stock.

"We are bringing together the world's No. 1 CRM with the No. 1 analytics platform," said Salesforce chairman and co-CEO Marc Benioff in a statement announcing the deal. “Tableau helps people see and understand data, and Salesforce helps people engage and understand customers." The combination, he said, combines "two critical platforms that every customer needs to understand their world."

[Related: The Big Data 100 2019]

"Joining forces with Salesforce will enhance our ability to help people everywhere see and understand data," Tableau president and CEO Adam Selipsky said in the statement. "As part of the world's No. 1 CRM company, Tableau's intuitive and powerful analytics will enable millions more people to discover actionable insights across their entire organizations."

Both companies emphasized the role that CRM and business intelligence software plays in the $1.8 trillion digital transformation space and said the Salesforce-Tableau combination will position Salesforce as a major force in that market.

"Data is the foundation of every digital transformation and the addition of Tableau will accelerate our ability to deliver customer success by enabling a truly unified and powerful view across all of a customer's data," said Salesforce co-CEO Keith Block in the statement.

Salesforce and Tableau expect to complete the acquisition during Salesforce's fiscal third quarter ending Oct. 31, 2019, pending the tender of Tableau shares by the company's stockholders and subject to other customary closing conditions and regulatory approvals. The companies said that Tableau's founders: Christian Chabot, Patrick Hanrahan and Christopher Stolte, have all agreed to tender their shares.

Tableau will operate independently under the Tableau brand following the close of the acquisition and will remain headquartered in Seattle with Selipsky and the Tableau management team remaining in place. The company has more than 4,200 employees in Seattle and in offices around the world.

Tableau was founded in 2003 and went public in 2013. The company has grown rapidly, reporting fiscal 2018 (ended Dec. 31, 2018) revenue of $1.16 billion, up 18 percent from 2017. But the company hasn't been profitable, reporting a $77 million loss in 2018.

For the first quarter (ended March 31) of 2019 Tableau reported revenue of $282.5 million, up 15 percent from one year earlier, while its net loss nearly doubled year-over-year to $88.9 million.

Tableau has 86,000 customers including Charles Schwab, Netflix, Southwest Airlines and Verizon and approximately 1 million users.

Salesforce already markets its own business analytics software, the AI-based Einstein software, and the company said that with the combination of Tableau and Einstein "Salesforce will deliver the most intelligent and intuitive analytics and visualization platform for every department and every user at any company."

But Salesforce did not provide additional details about its plans to integrate the two companies' product lines. Tableau's software portfolio includes the Tableau Desktop and Tableau Online business analytics and data visualization tools for users, Tableau Server and the recently released Tableau Prep data preparation toolset.

Salesforce's bid to acquire Tableau comes just days after Google struck a deal to acquire business analytics software vendor Looker Data Sciences for $2.6 billion.

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