Amazon Web Services

Ruba Borno

VP, Worldwide Channels, Alliances

Borno took over as the AWS channel chief in November 2021. She leads a global team responsible for recruiting, enabling, buying and selling with over 100,000 partners in more than 150 countries, within the AWS Partner Network (APN). She is also responsible for AWS Marketplace and AWS Data Exchange, helping customers move quickly and responsibly to the cloud by making it easy to find, subscribe and govern third-party software, data and professional services.

Borno said that in her first year in the AWS channel chief position she met with more than 1,000 partners and customers across all geographies, sizes and industries to truly understand their needs and find opportunity areas where AWS can improve and invest. With backing from AWS CEO Adam Selipsky, Borno has launched new channel initiatives including driving co-selling deals through the channel and upskilling thousands of partners via new training programs.

Prior to joining AWS, Borno held several leadership positions over the course of her six-year tenure with networking technology giant Cisco Systems, including serving as senior vice president and general manager of Cisco’s Global Customer Experience Centers where she led a team of 18,000 engineers to deliver Cisco’s full services portfolio. Before that, Borno was a principal with The Boston Consulting Group and a leader in BCG’s Technology, Media, & Telecommunications, and People & Organization practices.