AMD

Terry Richardson

North America Channel Chief

Richardson was hired by chipmaker AMD in March 2021 to oversee the company’s growth with channel partners. He is responsible for the sale of commercial client and server offerings to all partner types, including resellers, distributors, national solution providers and MSPs, and is aligning and driving the company’s go-to-market strategy with leading OEMs and ISVs.

In 2022 Richardson oversaw the launch of a new partner program for VARs and national solution providers who sell AMD-based servers and PCs from OEMs like Hewlett Packard Enterprise, Dell Technologies and Lenovo. At the XChange 2022 conference, operated by CRN parent The Channel Company, Richardson touted AMD’s growth and unveiled a new branding campaign.

Richardson is a 37-year IT industry veteran with over 25 years of channel leadership experience. Prior to joining AMD, he spent 11 years at Hewlett Packard Co. and Hewlett Packard Enterprise in a number of partner-facing and customer-facing leadership roles. Prior to joining Hewlett Packard he held executive management positions at EMC, Data General and Sepaton. He began his career in sales at Burroughs Corporation (now Unisys).