Broadcom Software

Cynthia Loyd

VP, Global Enterprise, Commercial, Partner Sales

Loyd oversees sales and partners for the company‘s software divisions. She and her team work closely with customers and partners around the globe to ensure they receive the highest level of service and the best solutions to achieve breakthrough results.

In 2022 Broadcom “turned the distribution model upside down” with the Cybersecurity Aggregator program, Loyd said, helping partners transform their margin profile and increase profitability.

With Broadcom looking to complete its $61 billion acquisition of virtualization leader VMware this year, Loyd will likely play an instrumental role in integrating the two companies’ sales and channel operations.

Loyd joined CA Technologies in 1991 and joined Broadcom when it acquired CA in 2018. She held numerous sales and sales leadership roles during her time at CA. Prior to her current role she managed North America enterprise accounts—CA’s Fortune 500 customers—while also managing Global Business Unit sales focused on CA‘s largest customers in the Americas, EMEA and Asia-Pacific Japan.