2023 Partner Program Guide: 5-Star Emerging Vendor Programs
As part of the Partner Program Guide, CRN designates some vendor channel programs as 5-Star Programs. Here are the 5-Star Programs among emerging vendors for 2023.
Rising Stars
The most comprehensive, most developed partner programs are usually provided by the large, more established IT vendors. Solution providers naturally expect more resources, assistance and incentives from the partner programs offered by such companies as Cisco Systems, Dell Technologies and Hewlett Packard Enterprise.
IT startups, early in their development, often work with smaller numbers of customers and generally have channel operations that are more limited in scope. And yet some startups, recognizing the value of the channel, operate world-class channel programs early in their evolution.
The CRN 2023 Partner Program Guide offers the information solution providers need to evaluate the channel programs operated by the IT vendors they work with or are considering partnering with – an especially critical decision when it comes to IT startups. The guide is based on detailed applications submitted by vendors – more than 300 this year – outlining all aspects of their partner programs.
As part of the Partner Program Guide, CRN designates some programs as 5-Star Partner Programs because they provide the most comprehensive lineups of incentives, resources, training, services and benefits.
Here we provide snapshots of the 5-Star designees among emerging IT startups, companies founded in 2017 or more recently. Details of every vendor’s partner program in this year’s Partner Program Guide can be found here.
Slide shows in the 5-Star Partner Program Guide series include companies that provide products and services in cloud platforms and infrastructure, devices and peripherals, data storage and backup, networking and unified communications, security, software, and systems and data center, in addition to 5-Star partner programs operated by distributors and emerging vendors. While many companies provide products and services that span multiple technologies, we’ve assigned each vendor to the slide show for the technology category in which they are most prominent.
11:11 Systems
Year Company Founded: 2020
Program Name: 11:11 Systems Partner Program
Year Program Established: 2010 (From iland, acquired by 11:11 Systems in 2021)
Channel Chief: Koorosh Khashayar, VP, Global Channels
Most Significant Changes To Partner Program Over The Past Year: We expanded our in-depth training to incorporate our Managed Security offering including a new Security Specialist certification course. We also added new security-focused marketing content and resources to the 11:11 Systems Partner Portal. In addition, we created a partner development team dedicated to nurturing new partners in our partner program.
Partner Program Details: /partner-program-guide/ppg2023-details.htm?c=1
Axonius
Year Company Founded: 2017
Program Name: Axonius Correlated Partner Program
Year Program Established: 2020
Channel Chief: Mark Daggett, VP, Worldwide Channel and Alliances
Most Significant Changes To Partner Program Over The Past Year: We launched the Axonius Partner Xchange, a new web portal to enable partner success through engaging partner journeys, certification programs, and end-to-end opportunity management. We expanded our U.K. and EMEA partner programs to offer a wider range of benefits, including sales and technical training and an incentive scheme.
Partner Program Details: /partner-program-guide/ppg2023-details.htm?c=32
BlueVoyant
Year Company Founded: 2017
Program Name: BlueVoyant Nebula Partner
Year Program Established: 2017
Channel Chief: Craig Hurley, Head of Channels
Most Significant Changes To Partner Program Over The Past Year: The most significant change to BlueVoyant’s brand new partner program is its simplified design. We’ve moved away from metal-based tiering and designed a program to make it easier and more profitable for partners to resell/refer BlueVoyant solutions, further showing our channel-first commitment from the board level down.
Partner Program Details: /partner-program-guide/ppg2023-details.htm?c=41
Cyxtera Technologies
Year Company Founded: 2017
Program Name: Cyxtera Partner Network
Year Program Established: 2020
Channel Chief: Nick Voth, VP, Global Channel Strategies and Sales
Most Significant Changes To Partner Program Over The Past Year: Cyxtera is continuing to invest in the program for our channel. Updates to our Referral, Solution Provider programs and the launch of our Ecosystem program as part of the overall Cyxtera Partner Network programs is focused on creating value for our partners and growing our mutual business.
Partner Program Details: /partner-program-guide/ppg2023-details.htm?c=75
Deepwatch
Year Company Founded: 2018
Program Name: Accelerate Partner Program
Year Program Established: 2019
Channel Chief: Lori Cornmesser, SVP, Channel and Alliances
Most Significant Changes To Partner Program Over The Past Year: N/A
Partner Program Details: /partner-program-guide/ppg2023-details.htm?c=78
HYCU
Year Company Founded: 2018
Program Name: Global Partner PACE Program
Year Program Established: 2020
Channel Chief: Bogdan Viher, Head of Worldwide Channels
Most Significant Changes To Partner Program Over The Past Year: Our main changes focused on additional certifications created to support our partners’ resell efforts along with tech and support related to our MSP partners. We also focused our efforts around R-Score ransomware protection and recovery, allowing our partners to provide readiness services to their own customers.
Partner Program Details: /partner-program-guide/ppg2023-details.htm?c=116
JupiterOne
Year Company Founded: 2020
Program Name: JupiterOne Stellar Channel Partner Program
Year Program Established: 2022
Channel Chief: Brian Kelly, CRO
Most Significant Changes To Partner Program Over The Past Year: JupiterOne has launched the JupiterOne Stellar Channel Partner Program with a supporting partner portal to help enable our partnerships to achieve and exceed mutual revenue goals.
Partner Program Details: /partner-program-guide/ppg2023-details.htm?c=140
N-able
Year Company Founded: 2021
Program Name: N-able Partner Program
Year Program Established: 2021
Channel Chief: Frank Colletti, EVP, Worldwide Sales
Most Significant Changes To Partner Program Over The Past Year: We have 100-plus people within N-able’s dedicated Partner Success Team and an increased focus on our Community Team to support the wider MSP market. We grew our Head Nerds and expanded resources to provide more business and technical training across a multitude of disciplines for N-able partners and the marketplace.
Partner Program Details: /partner-program-guide/ppg2023-details.htm?c=166
Skyhigh Security
Year Company Founded: 2022
Program Name: Skyhigh Security Altitude Partner Program
Year Program Established: 2023
Channel Chief: Scott Goree, VP, Global Partners & Alliances
Most Significant Changes To Partner Program Over The Past Year: We have prepared and built the Skyhigh Partner Program, Altitude. This program evolves from the traditional metal tiers and provides value based on competencies and partner business models. The program is set to protect deal registration with partner discounting aggressively and reward them with rebates for channel-sourced and led bookings.
Partner Program Details: /partner-program-guide/ppg2023-details.htm?c=250
ThreatLocker
Year Company Founded: 2017
Program Name: ThreatLocker Partner Program
Year Program Established: 2018
Channel Chief: Antoine Jones, VP, MSP Sales
Most Significant Changes To Partner Program Over The Past Year: Increased and enhanced our partner marketing materials. Increased partner participation in Zero Trust World conference with additional live training and hands-on workshops as well as in-person certification exam opportunities. Enhancement to Gold Partner Program. Launch of Partner Advisory Board.
Partner Program Details: /partner-program-guide/ppg2023-details.htm?c=278
Trustifi
Year Company Founded: 2017
Program Name: Trustifi MSP Channel Program
Year Program Established: 2021
Channel Chief: Rom Hendler, Co-Founder and CEO
Most Significant Changes To Partner Program Over The Past Year: The addition of new integrations and solutions. The 2022 Bitdefender integration allows Trustifi’s solution to utilize Bitdefender’s threat intelligence data to protect inboxes from the most sophisticated attacks. Additionally, Trustifi’s new Cloud Archiving allows for new features like E-Discovery, Legal Hold, and Emergency Inbox.
Partner Program Details: /partner-program-guide/ppg2023-details.htm?c=284
Wasabi Technologies
Year Company Founded: 2017
Program Name: Wasabi Partner Network
Year Program Established: 2018
Channel Chief: Marty Falaro, EVP and COO
Most Significant Changes To Partner Program Over The Past Year: In 2022, Wasabi launched a dedicated OEM program for those partners that want to offer their customers a complete, turnkey solution. By integrating Wasabi hot cloud storage into their existing intellectual property, partners bring a simplified, well-rounded solution to their customers and add more dollars to their revenue stream.
Partner Program Details: /partner-program-guide/ppg2023-details.htm?c=301
Xcitium
Year Company Founded: 2018
Program Name: Xcitium Accelerator Partner Program
Year Program Established: 2022
Channel Chief: Rich Scott, CRO
Most Significant Changes To Partner Program Over The Past Year: Moved away from traditional metallic tiered, MDF-based programs based soley on revenue generation. Increased focus on not just MSPs/MSSPs but VARs as well.
Partner Program Details: /partner-program-guide/ppg2023-details.htm?c=304