Channel News

2023 Partner Program Guide: This Year’s Goals For 5-Star Vendor Programs

Rick Whiting

As part of the Partner Program Guide evaluation, IT vendors were asked what they considered to be the top goals for their partner programs in 2023. Here’s what 25 had to say.


The IT industry and the channel are constantly – and rapidly – evolving. That means the partner programs operated by IT vendors must constantly be evolving as well. For solution providers, knowing and understanding the channel plans and goals the IT vendors they work with have for the year ahead is key.

That’s why as part of the 2023 CRN Partner Program Guide we asked IT companies the question: What goals are you setting for your partner program in 2023?

In the following slides we provide the answers that 25 of the more than 300 IT vendors who submitted applications for this year’s Partner Program Guide provided to that question.

The CRN 2023 Partner Program Guide offers the information solution providers need to evaluate the channel programs operated by the IT vendors they work with or are considering partnering with. The guide is based on detailed applications submitted by vendors – more than 300 this year – outlining all aspects of their partner programs. Details of every vendor’s partner program can be found here.

As part of the Partner Program Guide, CRN designates some programs as 5-Star Partner Programs because they provide the most comprehensive lineups of incentives, resources, training, services and benefits.

Slide shows in the 5-Star Partner Program Guide series include companies that provide products and services in cloud platforms and infrastructure, devices and peripherals, data storage and backup, networking and unified communications, security, software, and systems and data center, in addition to 5-Star partner programs operated by distributors and emerging vendors.


Rick Whiting

Rick Whiting has been with CRN since 2006 and is currently a feature/special projects editor. Whiting manages a number of CRN’s signature annual editorial projects including Channel Chiefs, Partner Program Guide, Big Data 100, Emerging Vendors, Tech Innovators and Products of the Year. He also covers the Big Data beat for CRN. He can be reached at

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