Exec: NinjaOne’s Dropsuite Acquisition Streamlines ‘The User Experience, Making Things More Efficient And Secure’

‘Our customers were looking for a trusted partner to secure their email data,’ says Erzan Uygur, NinjaOne VP of business and corporate development. ‘Email contains sensitive information like customer contact details, employee records and intellectual property, making it a prime target for malicious actors.’

In a strategic move to expand its product offerings, NinjaOne has announced its acquisition of DropSuite, an Australia-based SaaS backup and data protection provider, as part of NinjaOne's ongoing efforts to meet the evolving needs of its customers, especially as work increasingly shifts to the browser and devices become more diverse.

The deal, announced Jan. 27 with a total transaction value of approximately $252 million, is expected to close in the first half of 2025, pending approval by Dropsuite’s shareholders, court approval, the Foreign Investment Review Board in Australia and other customary conditions.

The deal comes at a time when businesses face increasing challenges to secure critical data across a growing number of devices and SaaS applications. According to Gartner, by 2028, 75 percent of enterprises will prioritize backup of SaaS applications. The shift to remote and hybrid work environments has further complicated the protection of business data, with employees using more devices than ever before.

“Our customers were looking for a trusted partner to secure their email data,” Erzan Uygur, NinjaOne VP of business and corporate development, told CRN. “Email contains sensitive information like customer contact details, employee records and intellectual property, making it a prime target for malicious actors.”

The acquisition will allow NinjaOne to integrate Dropsuite's data protection capabilities with its own endpoint management platform and will offer extended data protection , automated setup and recovery , native multitenancy and enhanced discovery .

“"We believe this acquisition will allow us to provide a fully integrated suite that acts as a last line of defense against security threats, whether they be from cybercriminals or user error,” Uygur said. “The cost of executing malicious attacks has effectively dropped to zero, so we see more threats targeting smaller businesses. Our goal is to give our customers the tools to safeguard their most sensitive data and have the same protection that larger enterprises enjoy.”

CRN spoke further with Uygur about the acquisition, Austin, Texas-based NinjaOne’s promise to continue to deliver integrated solutions and what partners can expect from the combined companies.

What was the strategic reasoning behind the acquisition of Dropsuite?

More and more work is taking place in the browser these days, around 78 percent of knowledge work is happening there now. As an endpoint management platform, our job is to meet customers where they are, offering seamless management no matter what device they use. A key trend we’re seeing is the evolution of the endpoint itself, from a physical device to the user. With remote work and increasingly diverse device infrastructures, we saw a need to enhance our backup capabilities. Customers were telling us they wanted a trusted partner to help secure their most important asset: email. With sensitive data like customer contacts, employee info and intellectual property residing in emails, it’s crucial to provide an extra layer of security. After engaging with Dropsuite over the past year, it became clear that our goals and approaches were perfectly aligned. They prioritize customer feedback, partner relationships and product development just like we do.

How will combining NinjaOne’s endpoint management with Dropsuite’s data protection solutions set you apart from competitors?

This acquisition allows us to offer a fully integrated solution that provides a last line of defense against security incidents, whether they’re malicious or accidental. The rise of AI and the reduction in cost for executing malicious attacks has made small businesses more vulnerable. As larger companies tighten their security measures, cybercriminals are shifting focus to smaller targets. By merging our endpoint management with Dropsuite’s backup capabilities, we’re providing a robust solution that ensures small and medium-sized businesses have access to the same enterprise-level protection.

How do you plan to ensure a smooth technical integration of Dropsuite into NinjaOne’s platform?

We’ve been working on the technical integration for the past six months, so we’ve laid a strong foundation. We have dedicated teams of engineers and product managers focused on making sure this integration delivers a seamless, first-party experience for our customers. Our goal is to ensure there are no disruptions and that our platform remains easy to use while offering even more powerful features.

What improvements or new features can users expect from NinjaOne’s platform with the combined offering?

I’d love to share more, but given that Dropsuite is a public company we’re still going through the regulatory approval process, so I can’t disclose specifics just yet. What I can say is that we’re committed to providing an integrated experience where customers can manage everything from one platform, without juggling multiple tools or vendors. It’s about streamlining the user experience, making things more efficient and secure.

How do partners benefit from the “native multi-tenancy" feature?

The native multi-tenancy feature is something we really value because it aligns so well with our own platform. Both NinjaOne and Dropsuite were built with MSPs in mind. Multi-tenancy allows MSPs to manage multiple customers from a single interface, regardless of how complex those customers’ environments are. This architectural approach makes scaling a business easier for our partners, and it’s one of the reasons why we felt so comfortable partnering with Dropsuite. Their approach to multi-tenancy was designed from the ground up and it mirrors our own commitment to delivering the best possible experience for MSPs and their clients.

One of the key features highlighted in the acquisition is the automation of setup and recovery. How does this compare to other solutions on the market and how does it benefit IT teams?

This is a huge advantage for our customers. With NinjaOne, the time to value is incredibly fast. Our partners can deploy NinjaOne agents to their devices in a matter of hours, at most a day. The same goes for Dropsuite’s platform, where multi-tenancy enables rapid deployment. The speed and automation we offer make it easy for IT teams to get up and running quickly, reducing manual effort and minimizing downtime. This is a real differentiator compared to other solutions that can take weeks or months to implement.

How will this acquisition benefit NinjaOne customers who already rely on the platform for endpoint management?

Once the regulatory approvals are in place, we’ll be able to provide more details about the specific functionality that will come from this integration. But from a high-level perspective, we’re focused on giving our customers a single pane of glass experience. This means they’ll be able to manage both endpoint protection and data backup without having to switch between multiple platforms or deal with multiple vendors. It’s all about streamlining the user experience and providing a more cohesive solution.

With organizations increasingly using multiple devices, how does NinjaOne plan to address the complexity of managing and securing these diverse endpoints in an automated way?

This is an area where NinjaOne really shines. We’ve built our platform to be device-agnostic, so we can manage any endpoint, regardless of manufacturer or operating system. This flexibility is essential as we see more devices being used in business environments. Our platform is designed to handle the growing complexity of managing diverse endpoints, ensuring that no matter what devices or systems your employees are using, everything can be managed in one place. Our approach is all about supporting heterogeneous environments and that’s something our customers truly appreciate.

What other steps is NinjaOne taking to stay ahead of the curve in safeguarding SaaS data?

We continue to prioritize integrations and building out a robust API infrastructure that allows our customers to connect with all the critical tools they’re using, whether they’re browser-based or endpoint-based. Our commitment is to meet customers wherever they are, whether they’re using SaaS platforms or traditional endpoint devices. While I can’t share too many specifics due to the ongoing regulatory process, I can assure you that we’re focused on providing seamless, secure integration across all environments to help safeguard our customers’ data.

Finally, what’s your overall message to NinjaOne partners about what to expect from the Dropsuite acquisition?

We’re a partner-first organization, and we believe our success is tied to the success of our partners. With Dropsuite joining the NinjaOne family, we’re doubling down on that commitment. Our partners can expect even stronger support and additional tools to help them succeed. Dropsuite’s focus on MSPs and their alignment with our own partner-centric approach was a key reason why we felt confident about this acquisition. We’re excited to bring another critical solution to our partners and continue to build a robust ecosystem around them.