Five Companies That Came To Win This Week

For the week ending June 6, CRN takes a look at the companies that brought their ‘A’ game to the channel including Snowflake, NWN, Workday, Ciroos.AI and AMD.

The Week Ending June 6

Topping this week’s Five Companies that Came to Win list is AI data cloud company Snowflake for a strategic acquisition in the Postgres database technology space.

Also making this week’s list for savvy acquisitions are solution provider NWN for an acquisition that expands its AI-powered service offerings and chip designer AMD for an acquisition that strengthens its competitive stance against Nvidia.

HR and finance cloud application developer Workday makes this week’s list for launching a new program for partners who are developing agentic AI technology around the Workday platform. And startup Ciroos.AI is here for launching its AI-powered site reliability engineering (SRE) assistant and raising $21 million to fuel its ambitious plans.

Snowflake Acquisition Expands Postgres Capabilities Of Its AI Data Cloud

Snowflake tops this week’s Came to Win list with its acquisition of Crunchy Data, a provider of open-source PostgresSQL technology, products and support services, in a bold move to expand the Postgre database services of its AI Data Cloud platform.

With the acquisition, Snowflake will offer Snowflake Postgres, an “AI-ready, enterprise-grade and developer-friendly” PostgreSQL database on the company’s AI Data Cloud, Snowflake said in an announcement on the eve of the company’s Snowflake Summit 2025 annual conference in San Francisco.

PostgreSQL is a popular open-source database for developing and running data-intensive, enterprise-scale applications and, more recently, AI applications and AI agents.

Snowflake Postgres will provide developers with the full capabilities of the PostgreSQL database combined with the governance, security and operational standards needed for building and running mission-critical AI applications, according to the company.

The acquisition news came on the eve of Snowflake Summit 2025, the company’s annual conference being held this week in San Francisco.

“We’re tackling a massive $350 billion market opportunity and a real need for our customers to bring Postgres to the Snowflake AI Data Cloud,” said Vivek Raghunathan, Snowflake senior vice president of engineering, in a statement.

NWN Acquires AWS Superstar InterVision To Fuel AI-Powered Managed Services Acceleration

Speaking of strategic acquisitions, solution provider NWN this week made its biggest move yet to dominate the AI-powered managed services era by acquiring AWS AI partner InterVision Systems, a leader in AI customer experience solutions.

The acquisition accelerates NWN’s rapid ascent in AI. InterVision is an AI customer experience leader which last year received the top prize in the inaugural AWS GenAI Builder Bonanza contest.

“InterVision has been a market leader in delivering cloud customer experience solutions with AWS Connect and other AI cloud solutions,” NWN CEO Jim Sullivan said in an interview with CRN. “The capabilities that we are getting to accelerate what we have already built is a great game changer for us.”

The deal builds on NWN’s own innovative intelligent virtual agent AI customer experience and device-as-a-service offerings.

The acquisition brings extensive AI cloud customer experience capabilities in AWS, Microsoft Azure and Google Cloud to NWN and provides the company with the ability to offer a full suite of GenAI-powered managed services with intelligent virtual agents from the desktop with device-as-a-service, to the data center, to the cloud.

Workday Looks To Expand Its AI Agent Partner Ecosystem With New Program

Agentic AI is hot. So HR and finance cloud application giant Workday wins applause this week for launching a new partner program that encompasses the company’s ecosystem of technology and channel partners who are building AI agents that connect with Workday’s Agent System of Record platform.

The new Agent Partner Network marks Workday’s latest expansion of its channel efforts. One year ago the application company launched Built on Workday, a program to recruit and assist ISV and development partners who build applications and software add-ons and extensions that run on the Workday platform and sell them through the Workday Marketplace.

Workday, which held its Workday DevCon 2025 event in Las Vegas this week, also unveiled Agent Gateway, new agent-to-agent technology that customers use to connect and manage AI agents from Workday and partners joining the Agent Partner Network.

While the Workday Agent Partner Network is under the broader Workday partner program umbrella, Matt Brandt, Workday senior vice president of global partners, told CRN that the initiative recognizes that partners developing AI agents have unique technology and support needs. The new Agent Gateway is a key component and agent developers can offer their products on the Workday Marketplace.

“Our customers know that [AI] agents are going to be an important part of the future and we want to give them a responsible and trusted way to manage all that,” Brandt said. “I think a lot of customers now don’t really know what’s happening and what’s going to happen in the agentic world.”

(And in this busy week, an extra shoutout to data management startup Diliko for launching its inaugural partner program to recruit systems integrators, analytics service providers and data management consulting firms to work with the company’s agentic AI data management and optimization platform that launched in November.)

Ciroos.AI Emerges From Stealth, Raises $21M To Scale Agentic AI Tool For Operations Teams

Did we mention that Agentic AI is hot? AI startup Ciroos.AI emerged from stealth mode this week with ambitious plans to help enterprises find and resolve application issues across multiple domains with its extensible, AI-powered site reliability engineering (SRE) assistant.

Ciroos.AI also announced that it raised $21 million in a funding round led by Energy Impact Partners, which will go towards growing the business, recruiting talent, and driving customer adoption of the company’s AI SRE Teammate, Ciroos’ Co-founder and CEO Ronak Desai told CRN.

Ciroos’ AI SRE Teammate lets overwhelmed site reliability engineers, DevOps and operations teams automate, augment and drive autonomous operations to cut incident response time by 90 percent, or hours to minutes, Desai said.

AI SRE Teammate, which uses a multi-agent system, will help enterprises initiate investigations into anomalies proactively, often before any administrator is aware of an issue. The tool employs “human expert-like reasoning” to understand and correlate large amounts of cross-domain interactions and data to identify problems, the company said.

AMD’s Acquisition Spree To Battle Nvidia Continues With Brium Buy

Returning to the subject of strategic acquisitions, chip designer AMD this week continued its acquisition spree to challenge Nvidia’s AI computing dominance with the purchase of a startup that specializes in AI software optimization.

On Wednesday AMD announced that it had acquired Brium, which AMD said is made up of “world-class compiler and AI software experts with deep expertise in machine learning, AI inference and performance optimization.”

Anush Elangovan, AMD corporate vice president of software development, said Brium’s advanced software capabilities will “strengthen our ability to deliver highly optimized AI solutions,” including AMD’s Instinct GPUs that have been key to its competitive fight with Nvidia.

“Their work in compiler technology, model execution frameworks and end-to-end AI inference optimization will play a key role in enhancing the efficiency and flexibility of our AI platform,” Elangovan wrote in a blog post.

The major advantage AMD sees with Brium is the startup’s “ability to optimize the entire inference stack before the model reaches the hardware,” according to Elangovan.

The Brium acquisition will also help “accelerate the open-source tools” underlying AMD’s AI software stack and advance its mission to support the specialized needs of customers in verticals ranging from health care and life sciences to finance and manufacturing.

AMD also scored this week by acquiring the team of hardware and software engineers behind Untether AI, a developer of AI inference chips marketed as faster and more energy-efficient than rival products for edge environments and enterprise data centers.