5 Companies That Came To Win This Week

For the week ending Oct. 31, CRN takes a look at the companies that brought their ‘A’ game to the channel, including D&H Distributing, Net at Work, Inseego, Reflectiz and HPE.

The Week Ending Oct. 31

Topping this week’s 5 Companies that Came to Win list is D&H Distributing for a bold move to expand its business into the enterprise solutions space with the debut of its Advanced Solutions Plus business unit.

Solution provider Net at Work, which has been on an acquisition spree of late, makes the list for its latest acquisition that deepens its consulting and help-desk service capabilities around Sage and Acumatica software.

Web security startup Reflectiz raised an impressive $22 million in a Series B funding round as the company looks to scale up its channel efforts. Inseego, a provider of enterprise-grade 5G wireless and IoT offerings, introduced a new channel model to support its ambitious partner plans.

And HPE caught everyone’s attention with a wave of next-generation AI Factory products, co-developed with Nvidia, including the second generation of the HPE Private Cloud AI.

D&H Distributing Launches Advanced Solutions Plus Unit For Expanded Focus On The Enterprise

D&H Distributing makes this week’s “Came to Win” list for unveiling Advanced Solutions Plus, a new business unit that will focus on providing enterprise technology at scale, while still holding on to the personality that has made the distributor a favorite among resellers.

Advanced Solutions Plus is backed by multimillion-dollar investments in sales coverage, technical resources, digital platforms and new experience centers at the company’s Harrisburg, Pa., headquarters that are built to show off and enable partner growth in key areas like cybersecurity, data center modernization and AI.

The new operation reflects D&H’s transformation into a full-service, enterprise-grade partner for advanced technologies, Co-President Dan Schwab (pictured) told CRN.

“It is a pivotal evolution in our business. You will look back and say, ‘This is the moment in time that D&H went from the SMB, midmarket guy to be the full enterprise-class distributor.’”

In preparation for the Advanced Solutions Plus rollout, D&H hired and trained 32 people—with half again as many more set to be on-boarded—just to prepare for the company’s pivot into enterprise, Schwab said.

Net At Work Builds Up Its ERP Consulting Services With Latest Acquisition

Continuing its aggressive acquisition spree, solution provider Net at Work this week said it has acquired LLB Partners, a leading ERP application consulting firm, in a move that deepens its service capabilities around Sage and Acumatica software.

Net at Work, based in New York, said that in addition to broadening the solution provider’s client base, the LLB acquisition strengthens Net at Work’s consulting, development, and help-desk teams with the addition of LLB’s professionals.

"LLB has earned industry recognition for tailoring an ever-evolving portfolio of business solutions to clients for over 40 years, becoming one of the most trusted partners in delivering ERP and related business management solutions,” said Alex Solomon, Net at Work co-founder and co-CEO, in a statement.

Net at Work, No. 246 on the CRN 2025 Solution Provider 500, is a leading technology consultant and solutions provider for small and midsize businesses, with practices built around applications developed by Sage and Acumatica. The company’s service portfolio includes software selection, implementation, managed services and secure hosting services for ERP, CRM and human resources management systems.

The LLB acquisition is Net at Work’s third deal in less than three months: The company acquired AppSolute Consulting Group in mid-August and bought Advanced Solutions Consulting’s Acumatica practice in September.

Those follow a string of acquisitions over the last two years the solution provider has made to expand its service offerings, particularly around ERP and financial applications from Sage and Acumatica.

Web Security Vendor Reflectiz Lands Series B Funding, Aims For Channel Push

Reflectiz, a vendor seeking to provide a new approach to web exposure management, announced this week that it has raised $22 million in a Series B funding round as the company looks to scale up its efforts with the channel.

Reflectiz offers a continuous threat exposure management (CTEM) platform for monitoring and protecting websites against threats from third parties. The tool works by detecting scripts and data flows across a site rather than inside the browser as an extension would, according to Reflectiz.

The company is already working with a number of solution and service provider partners including Tevora, an Irvine, Calif.-based consultancy specializing in cybersecurity and compliance.

The Series B funding round for Reflectiz was led by Fulcrum Equity Partners, with other investors including Capri Ventures, YYM Ventures and AFG Partners taking part.

Reflectiz plans to dedicate a significant portion of the new funding toward expanding its channel base, with a goal to substantially increase its share of revenue through partners in coming years, the company told CRN.

The company plans to soon formalize its partner program, build out its partner tiers and bring on a North America channel chief as well as a field and channel marketing team, Reflectiz said.

Inseego Relaunches Channel Program To Fuel Enterprise 5G Adoption Through Partners

Inseego, a provider of enterprise-grade 5G wireless and IoT offerings, is introducing a new channel model to support its ambitious partner plans.

The company has worked with channel partners in the past in an “opportunistic” fashion, but now, Inseego is revamping its Ignite Partner Program with resources geared toward strategic service providers, mobility connectivity VARs and global IT resellers. Inseego aims to simplify business processes, reduce costs and enhance partner profitability.

Zack Kowalski, senior vice president of business development and channel chief for Inseego, said the company, which in the past has largely worked with carriers, plans to make business through the channel a “very meaningful” portion of its revenue going forward.

The Ignite Partner Program required a “buff and polish” to meet the needs of the company’s new channel charter, Kowalski said. Going after the three major partner groups—strategic service providers, mobility connectivity VARs and distributors—allows Inseego to be specific with how it addresses the different needs of the partners in its program, Kowalski said.

The company is also launching for the first time an official MDF program that will support specific solution launches in 2026, Kowalski said.

HPE Unleashes Nvidia AI Factory Solution Blitz

HPE this week launched its next-generation AI Factory products, co-developed with Nvidia, including the second generation of the HPE Private Cloud AI, a new air-gapped capability for HPE’s Alletra Storage MP X10000, and agentic AI governance functionality for HPE’s Data Fabric.

HPE executives said the new turnkey AI Factory offerings, introduced at the Nvidia GTC conference this week, address what they said are the high failure rates of achieving AI outcomes that can scale.

The new HPE Private Cloud AI for the HPE Gen12 ProLiant DL 280a, featuring Nvidia RTX Pro 6000 Blackwell Server Edition GPUs, delivers three times better performance than the first generation offering, according to HPE.

HPE also debuted new ProLiant servers, including the HPE ProLiant Compute XD685 that utilizes eight Nvidia Blackwell Ultra (B300 HGX) GPUs and the HPE ProLiant Compute DL380 Gen12 Server with the Nvidia RTX Pro 6000 Blackwell Server Edition GPUs.