Rewst Empowers MSPs To Build, Customize And Scale Automation For Clients

‘We’re focused on delivering quick wins out of the gate, but also long-term value,’ says Cameron Stone, sales director at Rewst. ‘We want to make sure whatever your idea is, whether it’s internal automation or something brand new for a client, it can be built quickly, documented automatically and delivered confidently.’

Automation is no longer just a checkbox, and vendors like Rewst are enabling MSPs to move beyond one-size-fits-all solutions and into tailored automation-as-a-service for their clients.

“When partners first come to Rewst, they typically start with the low-hanging fruit,” Cameron Stone, sales director at Rewst, told CRN. “User onboarding, offboarding, password resets, billing reconciliation…those are the kinds of easy wins we expect them to tackle right away. And they do. But the story doesn’t stop there.”

As MSPs become more proficient with Tampa, Fla.-based Rewst’s tools, they begin identifying pain points that are unique to their own operations.

“They start to realize, ‘Hey, we’ve saved time, we’ve freed up internal resources. Now what else can we do? What are we not doing for our clients today that we finally have bandwidth to explore?’” he said. “And what we’re seeing, and getting really excited about, is they’re starting to build for their customers.”

Because Rewst is built to integrate with almost any tool with an API (application programming interface), partners are no longer limited to traditional MSP stacks. That means new kinds of automation such as HR platforms that communicate directly with other business systems, inventory processes that sync seamlessly, or automations that eliminate repetitive data entry, Stone (pictured above) explained.

The difference is in the understanding, he said. MSPs realize that true automation is not a plug-and-play product but rather “an evolving process” that requires understanding their own internal workflows. “Processes can’t be out-of-the-box,” he said. “Processes are your secret sauce.”

“Rewst has helped our techs become more efficient and handle more tickets per tech with no negative impacts,” Michael Cervino, co-founder and CEO of Radnor, Pa.-based Circle Square Consulting, told CRN. “In fact, our client and employee satisfaction has gone up, while allowing us to increase our endpoint-to-tech ratio well beyond industry norms.”

To help partners manage the learning curve, Rewst has also invested into a learning management system with structured training. And looking ahead, Rewst is looking to add in artificial intelligence, but carefully. While the company already integrates with large language models like OpenAI and Anthropic, it’s taking a measured approach into agentic AI.

“Agentic AI is sort of the North Star,” Stone said. “Right now, we’re not giving it the keys to the car. Think of it like a kid, it doesn’t have a learner’s permit yet. But we are allowing it to assist with things like documentation and workflow building, areas where it can really deliver dependable value.”

For 2026, Rewst is placing its bets on two fronts: refining the experience for new users and expanding advanced capabilities for seasoned partners. That includes continuing to expand the library of pre-built automations, improving developer tools and strengthening AI integrations.

“We’re focused on delivering quick wins out of the gate, but also long-term value,” he said. “We want to make sure whatever your idea is, whether it’s internal automation or something brand new for a client, it can be built quickly, documented automatically and delivered confidently.

“Just because their clients are small doesn’t mean they don’t have enterprise-level needs,” he added. “And now, MSPs are finally in a place to deliver that.”