Channel News
3 Big Ways HP Amplify Is Driving Partner Profits
Dylan Martin
‘When we bring solutions into the market, we think about how we bring them and grow them through the channels, so channel is part of our DNA,’ HP Inc. Channel Chief Kobi Elbaz tells CRN as the IT giant plans to further expand its HP Amplify partner program.
HP Amplify Data Insights
Launched in 2021, HP Amplify Data Insights empowers partners with “channel intelligence” by giving them access to powerful data analytics to grow sales.
“Every company that uses data is growing two times faster than the rest of the industry, than the ones that don’t use data,” Elbaz said.
Available to partners in the Power and Power Services tiers, Amplify Data Insights collects 14 billion data points a week from 98 percent of HP’s channel partners to help them uncover opportunities to sell new products and services, according to Elbaz.
These opportunities can be identified through insights such as a partner being under-represented with customers in a certain vertical or customers that are due for a warranty renewal.
“The whole idea about Data Insights was we get data from the partners, we share with them data back, and we drive action-oriented solution that can help us to drive the results,” Elbaz said.
Turicchi, the executive at HP partner NCS Technologies, said his company’s use of Amplify Data Insights has already been paying off since it was introduced in 2021.
“Amplify Data Insights has provided some value to me, personally in my role, to look at the overall business trends, what we‘re selling and what our customers are buying,” he said. “So that gives us some good foresight into what we should be promoting and what we should be targeting moving forward.”
The next big step of Amplify Data Insights is to integrate HP’s data into sales systems run by partners, which the company plans to enable through APIs it’s developing with pilot partners, according to Elbaz.
