Channel News
3 Big Ways HP Amplify Is Driving Partner Profits
Dylan Martin
‘When we bring solutions into the market, we think about how we bring them and grow them through the channels, so channel is part of our DNA,’ HP Inc. Channel Chief Kobi Elbaz tells CRN as the IT giant plans to further expand its HP Amplify partner program.
HP Amplify Online
Another key element of the HP’s partner program is HP Amplify Online, which is designed for commercial and retail partners that are focused on selling through digital storefronts.
“It’s all about working closely with both our commercial and retail channel partners to win in the digital shelf space,” Elbaz said.
This work includes A/B testing with partners to determine “the best way to position our product” to drive sales, according to Elbaz. Considerations for A/B tests include the way product descriptions are written and which images are used to advertise the product.
“We see good results in terms of the ones that we’re working with closely. Conversion rate is higher, average selling price is higher. As a result of that, profit is high,” he said.
Amplify Online also helps partners with search engine optimization, so that products they’re selling are positioned higher in search results.
