Channel News

3 Big Ways HP Amplify Is Driving Partner Profits

Dylan Martin

‘When we bring solutions into the market, we think about how we bring them and grow them through the channels, so channel is part of our DNA,’ HP Inc. Channel Chief Kobi Elbaz tells CRN as the IT giant plans to further expand its HP Amplify partner program.

HP Amplify Impact

With HP aiming to become “the world’s most sustainable and just tech company,” the IT giant is using HP Amplify Impact to help show partners that becoming more sustainable and focusing on issues like human rights and digital equity can lead to new sales opportunities.

“It’s good for the planet, but we managed to demonstrate that it’s good for the business,” said Elbaz.

In 2021, for instance, HP generated $3.5 billion in in revenue from deals where sustainability played the main factor in procurement.

Elbaz expects more customers will attach environmental, social and governance (ESG) requirements to IT deals in the future. This, in turn, will translate into new opportunities for partners.

“It’s quite clear for us that more and more customers will have an ESG metric in the [request for proposals] they’re doing,” he said.

For example, France’s government has now required its offices to include sustainability metrics for IT procurement, including a requirement that 30 percent of must be refurbished, according to Elbaz.

“It’s going to be something that I think the entire ecosystem needs to watch,” he said.

The Amplify Impact initiative was introduced in 43 countries where HP has 10,000 partners. Out of those partners, about 3,500 have signed up so far.

“In the next two years, we plan to roll it out globally and offer it also for retailers,” Elbaz said.

Turicchi, of NCS Technologies, said his company was one of the first to pilot Amplify Impact, implementing many of the initiative’s concepts into how the partner does business. This even includes the way NCS Technologies’ new headquarters was built.

“It was a great framework for us to work from and gain insights and ideas and incorporate those into our building,” he said.

Dylan Martin

Dylan Martin is a senior editor at CRN covering the semiconductor, PC, mobile device, and IoT beats. He has distinguished his coverage of the semiconductor industry thanks to insightful interviews with CEOs and top executives; scoops and exclusives about product, strategy and personnel changes; and analyses that dig into the why behind the news.   He can be reached at

Sponsored Post