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CRN Women Of The Year 2023: The Finalists

CRN Staff

CRN’s Women of the Year Awards is a brand-new project that aims to shine a spotlight on women who have made significant contributions to the channel throughout 2023.

Sales Executive of the Year - Vendor/Distributor 

Shannon Orr

Director of National Strategic Partners


Shannon has been with AVANT for 12 years and started as employee #6 in 2011, as an intern in the early entrepreneurial days of the company, and is now a Director of Sales managing AVANT’s top strategic partners. Shannon has a broadcasting communications degree from the University of Toledo, which lends well to the present day, where she participates in numerous panels and conference stages in front of the industry and her peers. Shannon is currently the Charity Committee President and Co-Chair of the Chicago Chapter of the Alliance of Channel Women. She lives in Chicago with her husband and corgi, Larry David, who is famous in his own right and a known member of many Zoom meetings.

Shannon understands success is earned and never handed out. The daily grind of preparations leads to successful meetings and events unlike any other. She has a strong attitude and natural leadership personality; many people state they work with Shannon and AVANT because they enjoy working with her. Relationships are key. Mentorship; both being a mentor and having a mentor is a huge contributing factor to success. If you want to get it, you have to give.

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