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Dell Technologies Co-COO Chuck Whitten: ‘Our Commitment To The Channel Is Unwavering’

O’Ryan Johnson

“Internally we talk about it as, ‘The Art of the And’ -- Dell plus our partners – not the ‘Tyranny of the Or.’ When we do this right, our two routes to market are complementary,’ Whitten tells CRN.

There are all of these significant economic headwinds that partners, and their customers are facing, whether its inflation, finding employees a possible economic downturn. What is Dell telling its partners to help them prepare for any or all of this? 

The conversation I had this week with partners was our customers, our joint customers the customers that we go out to serve together, are facing the same economic uncertaintly out there, and technology, and what we can provide them can be a solution to this moment.

In a high inflation low labor availability world, technology is a solution to some of those problems. So for us, it’s about controlling what we can control. We can’t control the macro environment, but what we can control is staying customer and partner centric, and getting out there and helping our customers navigate and apply technology to solve the problems, they’re facing in any macro environment.

To us, a few things we try to focus on are: stay externally focused; stay focused on what our customers and wht our customers are asking for; and then work with our partners to make this multiplicative. How do we take one plus one and make it three, or five, or ten?’

 
O’Ryan Johnson

O’Ryan Johnson is a veteran news reporter. He covers the data center beat for CRN and hopes to hear from channel partners about how he can improve his coverage and write the stories they want to read. He can be reached at ojohnson@thechannelcompany.com..

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