Channel News
Here’s How 20 Channel Chiefs Describe Their Personal Channel Philosophy
Rick Whiting
Channel executives on the CRN 2023 Channel Chiefs list were asked to describe their personal channel philosophy. From what they see as the channel’s role to how best to work with partners, here’s what 20 channel chiefs had to say.

Verizon Business
Wendy Taccetta
Channel Chief
I believe that in order to deliver a great customer experience we must have a great partner experience and to do this well, we must be easy to do business with. Through strong and diverse partnerships, I am committed to accelerating small-business growth, driving transformation across the ecosystem and fostering a culture of collaboration every day.

VMware
Ricky Cooper
VP, Head of Worldwide Partner, Commercial Organization
At its heart, the channel is about service. As a channel organization, we exist to serve our sales force, partners and end customers—our success is entirely and irrevocably tied to theirs. My channel philosophy asks for that service-first mindset at every inflection point, listening to customers, trusting partners and building solutions that provide value for life. Then, after bridging the gap between customer and partner, between desire and delivery, comes the faith to trust our solutions at scale. Because truly winning in the channel never happens alone.