Here’s How 20 Channel Chiefs Describe Their Personal Channel Philosophy
Channel executives on the CRN 2023 Channel Chiefs list were asked to describe their personal channel philosophy. From what they see as the channel’s role to how best to work with partners, here’s what 20 channel chiefs had to say.
Head of Global Channels
A successful channel is defined by the balance of partners’ business growth and shared customers’ success. No key performance indicator can more accurately reflect the health of the channel than customer reach and growth. Our partners are unlocking access to the gamut of customer touchpoints: marketing, sales, support, services, etc., and accelerating Atlassian’s solution footprint in the enterprise space. As Atlassian continues to invest heavily in [the] channel, a key differentiator and sure advantage in the market, we intend to shift from guiding the channel to taking our lead from them by listening, learning and supporting their evolving business needs.
Sr. Director, Channel Programs
Simply, it’s imperative to be the simplest manufacturer to do business with. We have simplified our tools, our processes and our scalability to allow partners to interact with simpler and more defined growth metrics. I will always ensure that we treat our partners with parity and ensure each and every one has the utmost chance of success in our partnership. By creating the right environment for that to happen, Checkmarx provides partners with the utmost chance of success in our partnership. My philosophy is that successful channels must successfully combine a well-structured program framework with the right amount of program flexibility.