Channel News
Here’s What 20 Channel Chiefs See As The Biggest Challenges Facing Partners In 2023
Rick Whiting
Channel executives on the CRN 2023 Channel Chiefs list were asked what they see as the biggest challenges channel partners face in 2023. Here’s what 20 channel chiefs had to say.
AWS
Chris Niederman
General Manager, Global Systems Integrators
In order to continue to differentiate themselves while providing greater value to our mutual customers, I‘m advising our partners to accelerate their investments in three areas: 1) Industry-specific SaaS offerings on AWS cloud leveraging their unique software-based IP that they built or acquired; 2) AWS-dedicated Professional- and Specialty-level certified resources to build greater expertise and capacity to deliver desired customer outcomes; 3) Sustainability initiatives for their own companies and our mutual customers, moving their operations towards carbon neutral[ity] and 100-percent renewable.
Bitdefender
Bruce Johnson
Sr. Director, North America Channels
The biggest challenge I see facing partners in 2023 is that of moving to a service-based delivery method (like Bitdefender‘s Managed Detection and Response Service, for example). I think there will be a further trend of shuffling or consolidation of cybersecurity solutions that will play out over the next 12 to 24 months. Partners will need to identify and know each of those and understand how to offer those solutions for their customers.
