Channel News
Here’s What 20 Channel Chiefs See As The Biggest Challenges Facing Partners In 2023
Rick Whiting
Channel executives on the CRN 2023 Channel Chiefs list were asked what they see as the biggest challenges channel partners face in 2023. Here’s what 20 channel chiefs had to say.
Cato Networks
Frank Rauch
Global Channel Chief
Talent acquisition and retention remains a formidable challenge, Supply chain will continue to be an issue in 2023. Channel consolidation fueled by private equity. Solidifying financial structures for the real possibility of economic downturns. Finally simplifying their portfolios - fewer choices / deeper specialization
Cloudflare
Steve Pataky
Head of Sales, Cloudflare Area 1
From the partners I talk with, driving top-of-funnel sales pipeline and new customer acquisition is a challenge. COVID had such a profound impact on how partners engage prospects and customers, and everyone seems to be working to figure out the new, most effective ways to build and maintain these relationships. This is an area where partner and vendor collaboration can help redefine best practices and create the most effective post-COVID prospect/customer engagement models.
