Channel News

Here’s What 20 Channel Chiefs See As The Biggest Challenges Facing Partners In 2023

Rick Whiting

Channel executives on the CRN 2023 Channel Chiefs list were asked what they see as the biggest challenges channel partners face in 2023. Here’s what 20 channel chiefs had to say.

Dell Technologies

Cheryl Cook

SVP, Global Partner Marketing

In the current economic climate, partners are certain to face challenges like margin erosion, credit and financial inflexibility, M&A consolidation and channel attrition. The good news is, technology is a fundamental ingredient to both growth and optimization, in good and challenging times. And the timing couldn‘t be better for our partners. Customers need their expertise – partners provide personalized, local support. And the markets are coming their way with trends like hybrid cloud, edge computing and 5G. Partners who take advantage of the opportunity and stay close to their customers will come out stronger. Without the challenge, we cannot change.



Herve Tardy

VP, Marketing, Strategy, Critical Power and Digital Infrastructure Division

Supply chain disruptions are easing but are still generating a lot of delays in the deployment of IT projects where our products are attached. Keeping up with the rapid pace of change in the industry. [And} labor shortages are pervasive and not easing. All companies are looking after the same limited talent pool, which is creating issues across the board to deliver the value that customers expect.


Rick Whiting

Rick Whiting has been with CRN since 2006 and is currently a feature/special projects editor. Whiting manages a number of CRN’s signature annual editorial projects including Channel Chiefs, Partner Program Guide, Big Data 100, Emerging Vendors, Tech Innovators and Products of the Year. He also covers the Big Data beat for CRN. He can be reached at

Sponsored Post


Advertisement exit