Ingram Micro CEO: Our Partners Are ‘Right In The Middle Of Everything We Do’
‘My message to the [business] owners is really lean in and understand, don’t just hand it off to your operations people to go manage your business. This can help you be a more effective business and help you run your business more efficiently,’ says Ingram Micro CEO Paul Bay.
Xvantage will soon be launching into a mobile app. What excites you about that?
If you take a step back, we had this conversation literally a year ago. We had announced Xvantage and there were pilots going on with handfuls of customers. Now we’re talking about tens of thousands of customers on a global basis. We’re creating a singular experience on a global basis. Nobody that I’m aware of in this industry has been able to connect that digital experience to a true app. When we talk about consumerization of distribution and the technology industry, we’re sitting right in the middle of that. Now you can do it anytime, anywhere for the best experience. That was one of the things that partners raised their hand and said, ‘We’d love to be able to do this. We’re out in the field. How can I have that same experience on my phone?’
What an experience those partners get to give to that end user to be able to say, ‘Yeah, let me address that right away.’ Then get on and be able to have that inner-connective conversation as opposed to, ‘Let me pull up my notebook and get on the Wifi.’ I don’t want to discount the fact of how hard it is to be able to create an app that ties back into the main machine. This is real time. We’re really excited about it. In true digital fashion as we continue to move forward to become a platform company, this is just Sanjib [Sahoo, EVP and chief digital officer] and his team being able to listen to the customer and respond. When Kirk [Robinson] and his team come back and say, ‘This is one of the number one priorities,’ they come back with a timeframe to be able to deliver that and in a very short order. We’re super excited about being able to give that experience to the partners.