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Ingram Micro CEO: Our Partners Are ‘Right In The Middle Of Everything We Do’

CJ Fairfield

‘My message to the [business] owners is really lean in and understand, don’t just hand it off to your operations people to go manage your business. This can help you be a more effective business and help you run your business more efficiently,’ says Ingram Micro CEO Paul Bay.

And what’s your message to your IT services partners?

It’s still a relationship business. All this technology that we’re implementing, people are still important to this conversation. They will be. The complexity of how technology services are delivered is still going to remain. I think it’s actually going to continue to be more complex, and we’ve got to have people to be able to move forward with that. We’re excited about that, the people that we have and that there’s still going to be a very human element with regard to how we go to market. The idea behind Xvantage isn’t to take the people out. It’s to streamline the operation from supply to demand and free up time to go have different conversations. For partners, I would also say they need to lean in and understand where those opportunities are and the fact that we have different personas that we can provide. As an owner, you’ll be able to have a different look at your business within Xvantage. As a procurement person, as a salesperson, we’re providing that experience for the right person at the right time so they can manage their business. My message to the owners is really lean in and understand, don’t just hand it off to your operations people to go manage your business This can help you be a more effective business and help you run your business more efficiently.

 
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CJ Fairfield

CJ Fairfield is an associate editor at CRN covering solution providers, MSPs and distributors. Prior to joining CRN, she worked at daily newspapers, including The Press of Atlantic City in New Jersey and The Frederick News-Post in Maryland. She can be reached at cfairfield@thechannelcompany.com.

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