International Women’s Day 2023: Here’s How 10 Influential Channel Chiefs Describe Their Channel Philosophy

Broadcom Software 

Cynthia Loyd 

VP, Global Enterprise, Commercial, Partner Sales 

Focus is key in the channel. I want us to invest in partners that are driving value and providing unique expertise, partners who are accountable and who are dedicated and willing to drive the market. Contribution is key, and it’s reciprocal: Broadcom invests in partners who invest in our business where we need them to focus.

Deepwatch

Lori Cornmesser

SVP, Global Channel, Alliance Sales

My personal channel philosophy is that partners are trusted allies. The real value that partnerships bring is in solving real customer problems together. Bringing together our expertise as an MDR leader, with our partner expertise in the markets they serve, is how the best solutions are made and tailored to the unique needs of manufacturing companies, vs. healthcare organizations or financial institutions. It’s important to find mutual value and grow together. That goes beyond product and services. It takes trust. Growing together is only possible when you can trust each other to do what they say they’re going to do.