International Women’s Day 2023: Here’s How 10 Influential Channel Chiefs Describe Their Channel Philosophy

Dell Technologies

Cheryl Cook

SVP, Global Partner Marketing

I believe channel requires three-dimensional thinking-- you need to balance the needs of your customer with the needs of your partner community and your company. It’s not an either/or, it’s the “art of the and” to achieve a win-win-win.

IBM 

Kate Woolley 

GM, Ecosystem 

The Ecosystem is the most powerful force in the technology industry today—no company can be successful without a thriving ecosystem. We need to have a partner-first mindset and model in order to win with clients in the channel. We can only do this by becoming essential to our partners’ business and making it easier for our partners to do business with us.