Snowflake Hires Channel Veteran Tyler Prince For Global Channel Post

Prince will join data cloud giant Snowflake in early July after nearly 10 years as channel chief at cloud application giant Salesforce.


Data cloud company Snowflake has hired channel veteran Tyler Prince as senior vice president of worldwide alliances and channels, the company said Wednesday.

Prince starts in his new job at Snowflake on July 5 and “will be responsible for leading Snowflake’s global channel and partner business to drive increased growth, collaboration, and customer-centric innovation across the data cloud ecosystem,” according to a Snowflake statement.

Prince (pictured) is currently executive vice president of alliances and channels at cloud application giant Salesforce, a post he has held for nearly 10 years, managing that company’s community of consulting partners, digital agencies, ISVs and resellers. He previously held channel management positions at Oracle, PeopleSoft and IBM.

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The announcement of Prince’s appointment comes less than two weeks before the company’s Snowflake Summit 2023 conference in Las Vegas, including a one-day partner summit on June 26.

“Customers are at the heart of everything Snowflake does, and the Snowflake Partner Network is a world-class example of how delivering choice in the tools and solutions available to customers drives our customers’ success,” Prince is quoted in the Snowflake announcement of his hiring. “I look forward to continuing to grow the Snowflake ecosystem, engaging more deeply and broadly with partners to accelerate their own businesses.”

In April Prince disclosed his plans to step down from his channel chief post at Salesforce, saying that “after nearly a decade with Salesforce, I’ve decided it’s time for a change.” Salesforce named Steve Corfield, the company’s executive vice president of industry sales and CRO for global commerce, to be the new Salesforce channel chief.

A Snowflake spokesperson said the company was not making Prince immediately available for interviews but would do so after he started and had had some time to settle into the new job.

“Snowflake’s vast ecosystem of partners are absolutely essential to our mission of mobilizing the world’s data,” said Chris Degnan, Snowflake chief revenue officer, in the statement announcing Prince’s hiring. “I’m thrilled to welcome Tyler to Snowflake. His deep industry relationships and extensive experience leading exponential growth across the channel will accelerate our partner enablement and go-to-market strategy globally.”

Colleen Kapase, senior vice president of worldwide partner and alliances, has overseen Snowflake’s partner strategy and programs since 2019. The Snowflake spokesperson said Kapase remains with Snowflake and her title on her LinkedIn page is unchanged. CRN has reached out to Kapase for additional comment.

Snowflake works with a broad range of channel partners through the Snowflake Partner Network including global systems integrators, service providers, solution providers, technology partners and ISVs. Through its Powered by Snowflake program the company works with hundreds of ISV partners who develop analytical and data-intensive applications that run on the Snowflake platform.

“Together, Deloitte and Snowflake have helped organizations around the world solve the common challenges of cloud modernization and achieve transformational business insights with data faster. Tyler’s expertise driving partner sales and customer success through the ecosystem will surely drive our organizations to continue to thrive, together,” said Matt Wallbrown, Deloitte global alliance leader, in a statement.

Prince has been executive vice president of worldwide alliances and channels at Salesforce since August 2013. He previously worked at Oracle for more than eight years, nearly all as group vice president of North America sales alliances and channels. (In between he was a partner at PwC overseeing the global Oracle practice.) Before joining Oracle he held various management positions at PeopleSoft (acquired by Oracle in 2004), IBM and Andersen Consulting.