They’re All Business

Business applications are how work gets done. They are the interface between workers and all the IT that most never see. An organization may have powerful cloud and data center infrastructure, databases, networks and middleware running behind the scenes. But it’s the business applications—sales, marketing, billing, planning and so on—that everyday employees work with.

Business applications are also important because they are a vehicle for automating business processes, helping organizations be more efficient, productive and innovative.

Research firm IDC forecasts that the global enterprise application market will grow at a CAGR of 9.6 percent to reach $483.1 billion in 2027.

While software giants like SAP, Microsoft, Salesforce and Intuit account for a significant share of that market, startups are often on the leading edge of innovation in terms of developing applications that meet businesses’ rapidly changing needs.

All this means that business applications developed by startup companies present a major opportunity for solution providers. As part of CRN’s Stellar Startups for 2023, here are five business application startups, founded in 2017 or later, that solution providers should be aware of.