As more and more companies emphasize diversity, equity and inclusion and workplace culture to make their organization appealing, Syncro’s Emily Glass believes it is the one “sustainably-motivating element’ of a company’s success.

“Culture is foundational and one of the main elements to building a healthy culture is having great leadership, so they go hand in hand,” Glass, CEO of the Seattle-based software company that specializes in next-generation MSP platforms, told CRN. “I don’t know if you can have a good culture without strong leadership, or at least it’s very, very difficult. We know the MSP space, we’re really passionate about technology so we have really great discussions. I think that is what’s going to fuel our continued growth going forward as all those great ideas and great personalities and discussions are happening.”

In fact, its latest leadership hires show that DEI is the foundation of the company as the executive team is now 70 percent women and 43 percent BIPOC (black, Indigenous and people of color).

“Representation is something I’m extremely passionate about,” Glass said. “I was deliberate in constructing this team to make sure to inspire all of our team members and to hire the best people. Syncro promotes a healthy work environment, and part of that, for me, is making sure that each employee and partner reach their full potential.”

The company, which has more than 4,000 MSP partners, was recently recognized for its culture and product and won three Comparably awards for Companies with the Happiest Employees, Best Companies for Women and Best Companies for Diversity. 

 “I’m very proud to have been able to assemble this team that’s so diverse and talented, and this is what will propel us forward,” Glass said. “I hope it can serve as an example to others, as there’s still more work to do.”

CRN spoke to Glass where she expanded on her DEI initiatives and why she believes building a strong culture sets the company up for success.