Channel News

The Most Powerful Women Of The Channel 2023: Power 100

CRN Staff

The Power 100 is culled from the ranks of CRN’s Women of the Channel and spotlights the female executives at vendors and distributors whose insight and influence help drive channel success.

Ruba Borno
VP, Worldwide Channels, Alliances

Amazon Web Services

In her first year in the role, Borno met with over 1,000 partners and used the feedback she gathered to build out new partner paths, which aim to simplify the partner experience. She also worked to increase the value the channel gets through the AWS Partner Profitability Framework.

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