Channel News
The Most Powerful Women Of The Channel 2023: Power 100
CRN Staff
The Power 100 is culled from the ranks of CRN’s Women of the Channel and spotlights the female executives at vendors and distributors whose insight and influence help drive channel success.
Ruba Borno
VP, Worldwide Channels, Alliances
Amazon Web Services
In her first year in the role, Borno met with over 1,000 partners and used the feedback she gathered to build out new partner paths, which aim to simplify the partner experience. She also worked to increase the value the channel gets through the AWS Partner Profitability Framework.
