1. Kobi Elbaz

GM, Global Channel Organization

HP Inc.

When Elbaz started his job as HP Inc.’s global channel chief in late 2021, his priority was to get in front of partners and figure out “how we can accelerate the business together.”

Less than two years later, the 17-year company veteran has found new ways to do just that through several improvements to the IT giant’s Amplify partner program.

Among the changes, Elbaz has concocted a mutually beneficial plan to encourage partners to grow sales and margins while helping HP become a hybrid work powerhouse through recent acquisitions like Poly and Teradici.

Called “More for More,” the upcoming benefit will create a rate multiplier for compensation to partners who sell a wider range of products and services from HP’s expanded portfolio.

But Elbaz is not just thinking about business. He’s also finding new ways to encourage partners to participate in HP’s sustainability-focused Amplify Impact program and follow its goal to become the most sustainable tech company by 2030.