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Will Broadcom Make VMware More Expensive? Five Players Weigh In
O’Ryan Johnson
VMware partners are confronting customers fears about future pricing under Broadcom with early renewals, exploring rivals, and leaning into the partner’s services.

Rick Gouin, chief technology officer with Winslow Technology Group, a VMware partner in Boston
“Customers evaluating alternative solutions”
I think customers are skeptical. I think they look at other acquisitions as potentially an example of how this could go. I think they’re rightfully skeptical. Generally we’re not going to know how this shakes out, for a year-plus, after an acquisition closes. We definitely have some customers who are looking at making long-term subscription buy-ins now. Because they’re viewing it as having a price locked in. I do have some customers doing that, actively renewing subscriptions to hedge against price hikes in the future.
I also have customers who are evaluating alternative solutions so that they’re prepared and have the ability to move, if and when they need to.