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WWT CEO: 5 Big IT Trends And Leadership Advice For 2023

Mark Haranas

World Wide Technology CEO Jim Kavanaugh explains to CRN his leadership advice and the big IT trends solution providers should focus on for 2023.

Help Customers Leverage IT More Effectively To Combat Inflation

When I look at the market today, there’s a lot of things going on and a lot to be excited about. But there’s also a lot of uncertainty in regard to the macroeconomic issues that are happening.

When you step back, you look at inflation and challenges relative to the stock market. One of the ways that we’re going to combat inflation and rising interest rates is by leveraging technology more effectively.

Organizations can get scale out of technology. Organizations that are able to find those areas that they’re able to digitize their business and find better scaling capabilities are able to compete better in these challenging times.

[For example], you look at workforce transformation. Everybody’s trying to figure out what is the optimal structure to create collaboration and integration.

Customers are wanting to do it in a way that is simple and easy to interconnect to multiple platforms, easy to use for their customers and their executives, but create that optimal experience for employee engagement and how they engage with their customers. It needs to be easy.

So [IT] helps organizations really work through those integration and interoperability complexities with next-generation functionality.

Mark Haranas

Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at

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