Homepage Rankings and Research Companies Channelcast Marketing Matters CRNtv Events Acronis #CyberFit Summit 2021 Avaya Newsroom Experiences That Matter Cisco Partner Summit Digital 2020 Intel Partner Connect 2021 Mobilizes Apps With Sendia Acquisition said Tuesday it is acquiring Sendia, a wireless business-application platform company, and plans to use the new technology to "mobile-enable" third-party applications in its environment.

The hosted software provider said it’s already using Santa Monica, Calif.-based Sendia’s technology to bring in-house and third-party apps to a wide range of mobile devices, including BlackBerries, Treos and PocketPCs.

The Sendia technology promises to bring full Web 2.0 functionality, including "mashups" even to tiny screens, said Kendall Collins, vice president of product marketing at San Francisco-based, which is slated to preview the capability on Tuesday in its hometown.

"People tend to think of mobile screens as really limited, but in terms of access, in realtime updates and even enabling mashups--maybe using mapping technology to get directions--all of those things can be done," Collins told CRN.

The goal is for developers to offer one definition of their application and not worry about the target device. All of the transcoding--that is, the fitting of key information into the display at hand--will be done on Sendia/ infrastructure, executives said.

In theory, that means all AppExchange applications from partners such as Bluewolf Group, CRM Orbit, Ascendus Technologies, eCredit, Remend and Visual Mining will be able to take advantage of this capability.

The Sendia technology is deployed and doing the work "on the fly and in realtime," Collins said.

To leverage this capability, developers and users must pay an additional monthly fee unless they are unlimited customers. In that case, the mobile access is included in their $195 per-user per-month payment. Users on the Team, Professional and Enterprise versions will be charged $50 per month extra if they want to use this capability. said the addition of Sendia’s technology to its base infrastructure had nothing to do with last week's outage. saw its service go down for a good part of the day last Friday, a day after issuing a press release that touted the company’s uptime performance. Bruce Francis, vice president of corporate strategy, conceded that’s statement tempted fate.

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