Ingram Reshapes U.S. Marketing Efforts
Brian Wiser, who was vice president and general manager of U.S. VAR sales, has been appointed U.S. vice president of marketing.
Wiser, who will be moving from Ingram's Buffalo, N.Y., office to the Santa Ana, Calif., headquarters, will report to Pat Collins, senior group vice president of sales and marketing.
With sales and marketing more tightly linked, VARs and vendors will see better execution and higher returns on their partnership with Ingram, said Collins. "It's all about making our marketing programs even more results-driven than they are today," he said.
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Ingram Micro names Brian
Wiser as its new U.S vice president of marketing.
Collins hinted at new solution provider community offerings and more specialized offerings for vendors looking to target specific solution providers in areas such as digital convergence and home networking, ISV offerings and component product offerings.
Reporting to Wiser will be Vice President of Channel Development Bob Stegner, Director of Product Marketing Bernard Luthi, Senior Director of Corporate Events Marcia Willett and Director of Creative Services Tina Long.
Also reporting to Wiser will be a new position yet to be filled, senior director of customer marketing and
program development. That executive will oversee the development of marketing programs and services initiatives including vertical markets, technology solutions such as video surveillance, and customer loyalty offerings.
Brian Okun, director of marketing at Chips Computer Consulting, Lake Success, N.Y., said Wiser's U.S. sales experience will be critical in helping solution providers and manufacturers team up to "grow our business and increase our market share. Wiser really understands what solution providers need to be successful."
Frank Vitagliano, vice president of worldwide distribution channels at IBM, predicted Wiser's appointment will translate into better programs and support for VARs. "As the guy who was responsible for all of Ingram's VAR sales, Wiser understands that community extraordinarily well," said Vitagliano. "That's going to make a big difference."