Maximizer Updates Enterprise App

The new release, called Maximizer Enterprise 8, incorporates enhanced features for sales, marketing, customer service and customer support.

Maximizer's CRM package, designed for small- to midsize businesses and corporate divisions, now features improved workflow automation, including 40 preconfigured events and triggers. As an example, Enterprise 8 can automatically create and assign a service ticket whenever a customer e-mails a company's Web site for support, the company said.

In addition, the new version now offers direct accounting links to Intuit QuickBooks, includes Crystal Reports and supports Crystal Analysis (now part of Business Objects), enables the management of opt-in and opt-out marketing campaigns, and allows users to synch contacts, e-mail and appointments with Microsoft Outlook.

In addition, the Vancouver company used the Microsoft .NET framework to build portal software that mirrors the look and feel of the on-premise application--enabling remote employees, partners and customers to move easily between the portal and their desktop software.

Maximizer said it has more than 6,000 customers and more than 450 North American resellers of its SMB software. Enterprise 8 starts at $489 per seat.