InfoStreet Adds CRM To Hosted Integrated Apps Suite
The Tarzana, Calif., company has offered its StreetSmart applications through VARs for several years.
"The entire suite comes at one price. CRM is our first add on," said CEO Siamak Farah. "The average end users price is 10 cents per day to 25 cents per day per user for the base system and then $10 a month for those using CRM."
"We've been doing SaaS for a decade," said CEO Siamak Farah, CEO, referring to Software-as-a-Service.
"Our new CRM application is sales- and customer service centric. Users can now from within their applications do all interactions with the customer," said Farah.
"They can track contacts, opportunities, organizations and upload files, assign tasks, send mail. The problems many organizations have is they may use a contact manager or CRM, but mail is somewhere else, another application," he noted.
VARs can take that service, customize it, private label it for their customers.
Hamid Kelishadi, CEO of Nulinx, also known as MyCOPA.com, a Sherman Oaks, Calif. ASP, resells the service and uses it internally.
"Because it's integrated in a solution that gives you calendar, mail, contacts, you can give customers a comprehensive suite," he noted.
Kelishadi says customers range from small businesses to large organizations. "I think the more scattered the organization is, the better a solution this is. Some customers have five people and some have 5,000."
The common denominator for the customer base is they hate and don't want to do the implementation process, he noted. "With StreetSmart, they don't have to lift a finger."