Channel Veteran Leaves Arrow For Bell Microproducts

He is responsible for managing HP product and business development throughout the company's distribution business.

Burke previously was the HP group director of marketing at Arrow Electronics' Enterprise Computing Solutions business unit. Prior to joining Arrow in May 2006, he helped grow HP's storage channel as director of advanced technology as well as director of marketing for enterprise storage and server programs at the manufacturer. He spent more than 14 years in management at HP, Compaq and Digital Equipment.

"Given Bell Microproducts' business strategy and focus, the company has demonstrated a commitment to driving incremental business in HP enterprise storage and server sales," Burke said in a statement.

Bell Micro aims to grow its HP business in North America behind Burke's leadership, said Gary Gammon, senior vice president of marketing, enterprise products for Bell Microproducts.

"His depth of knowledge in HP products along with years of industry experience in developing and implementing programs to increase HP's reach in the marketplace will be a tremendous asset to our expansion endeavors," Gammon said in a statement.