Babson Entrepreneur Professor: If It Ain't Broke, Break It

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Julian Lange, Babson Professor of Entrepreneurship, at CRN Fast Growth
Julian Lange

Dr. Julian Lange, a professor of entrepreneurship at Babson College, Thursday urged several hundred fast-growing technology solution providers to break the established business model that has made them successful.

Successful companies are willing to reinvent themselves by turning the conventional wisdom of "If it ain't broke, don't fix it" to the entrepreneur's mantra: "If it ain't broke, break it!," said Lange. Too often, business leaders are lulled into a "false sense of security" and are unwilling to take the next big risk, he said.

Lange was the kick-off keynote speaker at CRN's Fast Growth awards event in Boston, which featured the fastest growing technology solution providers from around the country.

"The biggest risk of all is not taking risks," said Lange, who advises companies around the world on how to drive entrepreneurial skills throughout an organization. "The world is not going to stand-still. If you are not constantly trying to innovate and do better, many companies are going to get ahead of you. There isn't an option to stand-still."

Business leaders that are willing to take risks can drive a new era of growth based on changing customer needs, said Lange. At the heart of the entrepreneurial company, he said, is a drive to motivate employees to take risks and make mistakes. "If you are not making mistakes it means you aren't trying new things," he said. "It means you aren't trying to constantly innovate. That is why it is important to establish a culture in a company where mistakes are OK."

Next: Are You Doing What It Takes To Delight Customers?

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