Everything Channel's IPED Broadens Research, Strategy Practice With MarketBridge Alliance

Through the partnership, Everything Channel’s IPED division will leverage MarketBridge's Sales Channel Management practice to expand its ability to offer research consulting solutions to the channel. The alliance will enable both companies to extend the breadth and depth of their channel offerings to bring customers up to speed with the evolving channel ecosystem, which has recently become enveloped by new technological shifts like cloud computing, virtualization, mobile communications and social media, which stand to challenge channel executives.

"We're excited to align with MarketBridge to extend our IPED offerings," said Everything Channel CEO Robert Faletra. "The alliance will enable us to combine our world class industry research and unmatched channel expertise with MarketBridge's broad and scalable strategy-through-implementation experience. Together, we can offer the industry a comprehensive, best-of-breed suite of channel management offerings that will help our customers navigate the changing and often challenging channel landscape."

Bethesda, Md.-based MarketBridge will bring its market leading technology-enabled Go-to-Market strategy, digital marketing, business intelligence services and solutions, along with its legacy of providing sales channel development and performance improvement solutions. MarketBridge is heralded as a pioneer of hybrid "connected Sales and Marketing" solutions for established and growing companies. Through the alliance, MarketBridge will be tasked with fulfilling consulting services offered.

IPED, Everything Channel's channel research, consulting and education division, will align its consulting practice with MarketBridge's Sales Channel Management practice. Through the alliance, IPED will offer B2B channel executives a broader and deeper set of services and solutions. The IPED and MarketBridge alliance also enables IPED to expand its focus into other technology-driven industries where MarketBridge already has a strong foothold, including business services, financial services and healthcare.

Rick Rose, CEO of MarketBridge, said that new and emerging technologies are changing ways companies go-to-market and channel executives must develop new strategies and business models to adapt. The IPED-MarketBridge alliance will help channel executives face those changes head on.

"The emergence and rapid adoption of the cloud over the past five years has significantly increased the number of solution providers in the marketplace, which has dramatically impacted the importance of channel partners," Rose said in a statement. "This alliance better positions MarketBridge to provide end-to-end sales channel management solutions."