VAR500: 20 Titans Of Transformation

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Entisys is busy keeping up with the business and organizational changes that virtualization and cloud computing necessitate. What's different about Entisys is that it already has well-developed businesses there. The challenge it faces is keeping the engine humming while maintaining its technology leadership role with customers.

Eighteen months ago, Entisys started working with Hewlett-Packard's Enterprise Servers, Storage and Networking division and has since increased internal staff by 20 percent to work with HP, said Mike Strohl, president of Entisys. "We decided we needed a server infrastructure business to support what we're doing in virtualization," he said.

Entisys also has a thriving Microsoft partnership that includes expertise in server virtualization and System Center. The Concord, Calif.-based solution provider recently started a Cisco practice as well and is "investing aggressively" in personnel and resources around Cisco's Unified Computing System.

"I believe if you're going to lead in the cloud and data center, you need UCS and you need to offer partner consulting with customers," Strohl said. "We're a virtualization and cloud company, and UCS provides the computing fabric for both."

Entisys is in the midst of a dramatic expansion: The company had 52 employees at the start of 2010 and now has 78. By year's end, Entisys will surpass the 100-employee mark, Strohl said. In addition, the company's revenue has doubled in the past year.

To keep pace with this growth, Strohl is restructuring Entisys' leadership, but he's aiming to achieve this in a way that doesn't disrupt the company's chemistry or focus. "Ramping up new technology partnerships is always a challenge. The biggest obstacle when you're growing is maintaining the spirit and core of who you are," he said. "The more you add layers of management and support in your business, the tougher it gets."

By Kevin McLaughlin


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