Dell Undergoes Second Reorganization In 12 Months

Dell on Friday said that its public, large enterprise, small medium business, and consumer business segments will all be headed by Steve Felice, who is slated to become Dell's president and chief commercial officer.

Felice is currently one of three presidents at Dell, where he heads the company's consumer and small and medium business segments.

Another president, Paul Bell, who currently heads the company's public and large enterprise segments, is retiring, Dell said.

The reorganization will be effective February 4.

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Felice joined Dell in 1999 after a stint as president and CEO of DecisionOne. He held various executive roles at Dell. He currently manages consumer products, including their design and sales, and is responsible for Dell's global online platforms, including

Bell is a 14-year Dell veteran, and leads the team that works with government, education, health-care organizations and corporate IT users.

Bell earlier announced his intention to retire from Dell as of March 30, Dell said. A Dell spokesperson wrote in an e-mail response to a question from CRN that Bell "plans to pursue his personal and philanthropic passions and explore future opportunities."

For Dell, Bell's departure and Felice's promotion provides an opportunity to simplify its customer-facing organization. Dell expects the result to be a simpler sales organization that is more customer-focus and collaborative than in the past.

The reorganization is the second for Dell in less than a year.

Dell in January of 2011 named Steve Schuckenbrock as president of Dell Services, a position he continues to hold. The company at that time also consolidated its public and large enterprise business units into a single organization under Bell.

Michael Dell, chairman and CEO of the company that bears his name, said in a prepared statement that Bell, who played a key role in the company's management, will be missed, and that Felice shares his passion for serving customers.

"These changes will enhance our sales and marketing efforts, bringing us even closer to our customers and increasing the speed, agility and responsiveness of every aspect of our business," Michael Dell said in his statement.

Dell the company declined to comment on the reorganization.

The Dell spokesperson, in an e-mail response to a question from CRN about the channel implications of the reorganization, wrote that the company remains committed to its channel business as part of our end-to-end solutions provider strategy. The reorganization will result in bringing more innovative solutions quicker to channel partners and direct customers "because of the effectiveness and efficiency we’ll gain in our processes," the spokesperson wrote.