CRN Channel News

Google and original content are vital to solution providers hoping to establish a more effective digital marketing presence, according to MSP SEO Factory's David Walter.

Solution providers can benefit from organizing their offerings and resources into toolkits, technology teams and solutions menus that align closely with the demands of customers and prospects while remaining flexible.

Businesses should obsessively focus on just three questions, says training expert Jim Knight: Are customers coming back? Are they spending more money? And are they going to talk about you?

IgniteRM's Ginger Clay tells an XChange Solution Provider audience that they need to clearly define and separate marketing and sales roles and better manage the leads process.

"As leaders, you always have to ask, 'What are our values in use today?' said renowed leadership expert Retired Brigadier General Bernard Banks. "Because if you're not keeping an eye on them, they can quickly get away from you."

For the week ending March 2, CRN looks at IT companies that were unfortunate, unsuccessful or just didn't make good decisions.

CNBC Report: Decision on merging Dell Technologies and VMware likely will come in April. Dell and his team prefer that route for tackling debt, accessing VMware's cash flow.

Frank Wiacek, who previously worked at Berkshire Computer and EMC, says Red8 will meet customer requirements whether on-premises, in the cloud, or everywhere in between.