SAP Steps Up Partner Recruitment Efforts For HANA

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SAP has spent this week promoting its HANA in-memory database at its Sapphire Now conference. Now comes the work of selling it to the company's channel partners.

Thursday the company launched the SAP HANA Enterprise Cloud partner program, which the company said would provide SAP channel partners -- including resellers, ISVs and systems integrators -- with access to best-practice information and methodologies, enablement services and other resources.

The company said that through the program resellers and service providers can more quickly ramp up their HANA sales and pre-sales efforts and consulting services.


[Related: SAP Ships Business Suite For HANA, Readies New Release Of Business One Apps]

The company also announced a HANA marketplace addition to the online SAP store where ISV partners can show off and sell their HANA-based applications.

The initiatives are part of what's sure to be a major push by SAP to get the 12,600 resellers, integrators and development partners in the company's ecosystem to adopt HANA.

Officially launched in 2010, SAP has been ramping up HANA sales -- especially in the last year. IDC calculates that partners in 2012 generated $4.2 billion in revenue related to SAP's in-memory database technology, a number that will rise to $10.5 billion in 2017.

This week SAP executives have made it clear that HANA will be the platform for all SAP products -- and channel partners better be on board.

"HANA is the platform and every [SAP] product leverages HANA -- not only the HANA database and HANA application services, but the HANA cloud platform as well," said Vishal Sikka, member of the SAP executive board who oversees the vendor's technology and innovation efforts, in a press conference Thursday.

NEXT: Sapphire Now Partner Attendees Are Buying Into HANA

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